Ken Mason III | Creative Director
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Samsung Infinity Screening

Samsung is one brand of many on the shop floor and top competitors already use advocacy programs to affect sales on an individual sales rep basis. In order to breakthrough and excite Verizon reps about the new Galaxy S10 features, while hopeful

Samsung is one brand of many on the shop floor and top competitors already use advocacy programs to affect sales on an individual sales rep basis.

In order to breakthrough and excite Verizon reps about the new Galaxy S10 features, while hopefully turning them into brand advocates in the process, we turned a typical device training session into an engaging, educational and exclusive feature film festival.

Marquee events were held in real theaters across three key markets: New York, Atlanta and Denver.

Partnering with YouTube superstar Bad Lip Reading, we overdubbed four famous feature films to coincide with new Galaxy S10 features.

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The feature films then segued into hands-on device training performed around each theater for an immersive, informative and extraordinary big screen experience.