CREDITS:
Sam Spratlin, Creative Director
Matt Doherty, Creative Director
Ken Mason, Associate Creative Director
Matt Conaghan, Copywriter
As The Official Chela for Micheladas, we believe that “National Michelada Day” shouldn’t be confined to just July 12th. It should be a week long celebration for our fans. Modelo paid tribute to a timeless Mexican cerveza preparada by crowdsourcing the perfect Michelada recipe. ¡Salud!
After asking our fans all week for their favorite recipes and ingredients to make the perfect Modelo based Michelada, we gathered the top rated responses and crafted The “Model” Michelada.
To announce The “Model” Michelada recipe to the world, we launched the first ever live bar via Facebook Live. Fans could order their own micheladas from our cicerone, get recipes and tips and celebrate National Michelada Day with Modelo.
CREDITS:
Sam Spratlin, Creative Director
Matt Doherty, Creative Director
Ken Mason, Associate Creative Director
Matt Conaghan, Copywriter