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Sargento: Real Meaning
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In 2017, following the success of our 2015 campaign launch, we continued telling our story through the eyes of people who gave "real" some real meaning.
We celebrated dinner tables wide and far, made sad sandwiches smile and showed our sweetly satisfying, gratifying and touch indulgent side.
As the impromptu grill master, it gave me great pride to make my acting debut for a brand I could so easily stand behind. That's not acting. That's real.
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CREDITS:
Megan Evans, Creative Director
Nancy Vaznonis, Creative Director
Ken Mason, Associate Creative Director
Ray Dillman, Director