Ken Mason III | Creative Director
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Alight: Welcome to the Employee Economy

For Alight, a provider of human capital and business solutions, 2021 was a year of change—including new leadership, an upcoming IPO and an ambitious shift from simply selling HR products to empowering a happier, healthier workforce.  Tar






For Alight, a provider of human capital and business solutions, 2021 was a year of change—including new leadership, an upcoming IPO and an ambitious shift from simply selling HR products to empowering a happier, healthier workforce. 

Targeting an entirely new audience—the C-Suite, we positioned Alight as the answer to one of the most pressing issues of our time and one that affects every single member of the C-Suite: The Great Resignation. 




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That timely, cultural insight led to a bold, provocative campaign: Welcome to the Employee Economy.  At the heart of our 360-degree integrated awareness campaign were those very people: employees of all types.






That timely, cultural insight led to a bold, provocative campaign: Welcome to the Employee Economy. 

At the heart of our 360-degree integrated awareness campaign were those very people: employees of all types.




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Beginning with Alight’s first campaign-led video and photoshoot to date, we created a library of ownable assets to be leveraged across digital, social, out-of-home and partner sponsorships. A CNBC Squawk Box sponsorship garnered broader awarene






Beginning with Alight’s first campaign-led video and photoshoot to date, we created a library of ownable assets to be leveraged across digital, social, out-of-home and partner sponsorships. A CNBC Squawk Box sponsorship garnered broader awareness, led by Alight’s first broadcast appearance.






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As employee health and wellbeing continues to dominate the headlines, Alight is well-positioned to help employers meet this challenge head-on as the authority on holistic, employee-centric solutions.






As employee health and wellbeing continues to dominate the headlines, Alight is well-positioned to help employers meet this challenge head-on as the authority on holistic, employee-centric solutions.




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